Flipkart Minutes Shakeup: What It Means for Fast Delivery

Look: The Shuffle Behind Flipkart Minutes

Look, Flipkart’s fast-delivery team just got a new captain in the middle of the voyage. Kunal Gupta is stepping up to lead Flipkart Minutes, while Kabeer Biswas—co-founder and former CEO of Dunzo—exits to explore a new path with BigBasket. Biswas is reportedly in advanced talks to head BigBasket’s fast grocery delivery. He spent roughly a year building the 10-minute delivery service at Flipkart, a move born out of pressure from Blinkit, Zepto, and Swiggy’s Instamart. This isn’t just a change in job titles—it’s a signal that Flipkart’s “new commerce” playbook is being realigned. And yes, it comes after Dunzo’s own ride and a significant investor write-off, which adds a layer of caution to the overall story.

So what does Flipkart gain with Gupta at the wheel? He’ll be steering the Minutes program through the same rough waters Biswas navigated, trying to prove that lightning-fast delivery can be scaled, standardized, and priced without wrecking the balance sheet. The move also hints at a broader talent churn inside Flipkart’s quick-delivery ambitions—a pattern seen in the industry as players chase a model that’s fast, but not always profitable.

Why It Changes the Quick-Delivery Game

Here's the thing: speed is only half the battle. The other half is cost, reliability, and scale. The 10-minute dream demands dense urban networks, dark stores, smart routing, and enough demand to keep those assets busy. When Biswas left for BigBasket, the industry read it as more than a personnel shift—it's a tactical realignment. BigBasket’s acquisition of Biswas, if it happens, could tilt the balance in favor of fast delivery in groceries, while Flipkart bets that Gupta can institutionalize the Minutes program and turn speed into a repeatable, investable model.

Analysts will watch closely how this leadership swap affects execution againstBlinkit, Zepto, and Instamart. The lesson from Dunzo’s setback and Reliance Retail’s write-off is clear: hyperlocal, ultra-fast delivery is a high-stakes game. Talent changes at the top often precede sharper cost control, better store networks, or a tighter focus on profitable geographies. In short, this isn’t just a resume shuffle; it’s a test of whether India’s quick-commerce race can cross from flashy launches to durable growth.